Privacy Policy

Welcome to our website and thank you for your interest in our company. We take the protection of your personal data very seriously. We process your data in accordance with applicable personal data protection legislation, in particular the GDPR and our country-specific implementation laws, which provide comprehensive information about the processing of your personal data by bdtronic GmbH and your rights.  

Personal data is any information that makes it possible to identify a natural person. This includes, in particular, your name, date of birth, address, telephone number, email address and IP address.  

Anonymous data is available if no personal reference to the individual/user can be made.

Responsible body and data protection officer

Company address ‌ 
bdtronic GmbH
- Data protection officer - 
Ahornweg 4 
97990 Weikersheim 
Phone: +49 (0) 7934 104 - 0 
Fax: +49 (0) 7934 104 - 371 

Contact info of the data protection officer

Your rights as a data subject

We would first like to notify you of your rights as a data subject. These rights are set out in Articles 15 - 22 GDPR, and include:

  • The right of access (Art. 15 GDPR),
  • The right to rectification (Art. 16 GDPR),
  • The right to data portability (Art. 20 GDPR),
  • The right to object to data processing (Art. 21 GDPR),
  • The right to erasure / right to be forgotten (Art. 17 GDPR),
  • The right to restriction of data processing (Art. 18 GDPR).

To exercise these rights, please contact:   
bdtronic GmbH 
- Data protection officer -  
Ahornweg 4 
97990 Weikersheim 
Phone: +49 (0) 7934 104 - 0 
Fax: +49 (0) 7934 104 - 371 

Contact info of the data protection officer:  

The same applies if you have any questions regarding data processing in our company. You also have a right of appeal to the relevant data protection supervisory authority.

Right to object

Please note the following with respect to your right to object:

When we process your personal data for the purpose of direct marketing, you have the right to object to this data processing at any time without providing the reasons for such objection. This also applies to profiling insofar as it is associated with direct marketing.

If you object to the processing for direct marketing, we will no longer process your personal data for such purposes. The objection is free of charge and can be made informally, where appropriate to: 

bdtronic GmbH 
- Data protection officer -  
Ahornweg 4 
97990 Weikersheim 
Phone: +49 (0) 7934 104 - 0 
Fax: +49 (0) 7934 104 - 371 

Contact info of the data protection officer:    

Should we process your data to protect legitimate interests, you may object to such processing at any time for reasons that arise from your specific situation; this also applies to profiling based on these provisions.

We will then cease to process your personal information unless we can demonstrate compelling legitimate grounds for processing such information that outweigh your interests, rights and freedoms, or the processing is intended to assert, exercise or defend legal Claims.    

Purposes and legal bases of data processing

The processing of your personal data complies with the provisions of the GDPR and all other applicable data protection regulations. Legal bases for data processing arise in particular from Art. 6 GDPR.  

We use your data to initiate business, to fulfil contractual and legal obligations, to conduct the contractual relationship, to offer products and services and to consolidate customer relationships, which may include marketing and direct marketing.  

Your consent also constitutes a data protection regulation. In this respect, we will inform you of the purposes of data processing and the right to withdraw your consent. If the consent also relates to the processing of special categories of personal data, we will explicitly notify you in the consent process, Art. 88 (1) GDPR.

Processing of special categories of personal data within the meaning of Art. 9 (1) GDPR may only take place where necessary on the grounds of legal regulations and there is no reason to assume that your legitimate interests should prevail to the exclusion of processing such data, Art. 88 (1) GDPR.

Data transfers / Disclosure to third parties

We will only transmit your data to third parties within the scope of given statutory provisions or based on consent. In all other cases, information will not be transferred to third parties unless we are obliged to do so owing to mandatory legal regulations (disclosure to external bodies, including the supervisory authorities or law enforcement authorities).

Data recipients / categories of recipients

In our organisation, we ensure that only individuals who are required to process the relevant data to fulfil their contractual and legal obligations are authorised to handle personal data. If necessary, we transfer your personal data within our company group to fulfil contractual and statutory obligations.

Transfers of personal data to third countries

A transfer of data to third countries (outside the European Union or the European Economic Area) shall only take place if required by law or if you have provided your consent for such a Transfer.

Period of data storage

We store your data for as long as such is required for the relevant processing purposes. Please note that numerous retention statutory periods require that data must be stored for a specific period of time. This relates in particular to retention obligations for commercial or fiscal purposes (e.g. commercial code, tax code, etc.). The data will be routinely deleted after use unless a further period of retention is required.

We may also retain data if you have given us your permission to do so, or in the event of any legal disputes and we use the evidence within the statutory limitation period, which may be up to 30 years; the standard limitation period is 3 years.

Secure transfer of data

We implement the appropriate technical and organisational security measures to ensure the optimal protection of the data stored by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. The security levels are continuously reviewed in collaboration with security experts and adapted to new security standards.  

The data exchange to and from our website is encrypted. We provide https as a transfer protocol for our website, and always use the current encryption protocols. In addition, we offer our users content encryption in our contact forms. We alone can decrypt this data. It is also possible to use alternative communication channels (e.g. surface mail).

Obligation to provide data

A range of personal data is required to establish, implement and terminate the obligation and the fulfilment of the relevant contractual and legal obligations. The same applies to the use of our website and the various functions we provide.  

We have summarised the relevant details in the above point. In some cases, legal regulations require data to be collected or made available. Please note that it will not be possible to process your request or execute the underlying contractual obligation without this information.

Data categories, sources and origin of data

The data we process is defined by the relevant context: it depends on whether, for example, you place an order online, enter a request on our contact form or if you want to send us an application or submit a complaint.  

Please note that we may also provide information at specific points for specific processing situations separately where appropriate, e.g. when uploading application documents or when making a contact request.


We collect and process the following data when you visit our Website:

  • Name of the Internet service Provider
  • Web browser and operating system used
  • Information on the website from which you visited us
  • The IP address by your allocated Internet service provider
  • Files accessed, volume of data transferred, downloads/file Export
  • Information on websites accessed on our site, including date and time

Please note that we may also provide information at specific points for specific processing situations separately where appropriate, e.g. when uploading application documents or when making a contact request.

Links to other providers

Our website also contains clearly identifiable links to the Internet sites of other companies. Although we provide links to websites of other providers, we have no influence on their content, and no guarantee or liability can therefore be assumed for such. The content of these pages is always the responsibility of the respective provider or operator of the pages.

The linked pages were checked at the time of linking for potential legal violations and identifiable infringements. No illegal content was identified at the time of linking. However, a permanent content control of the linked pages is not reasonable without concrete evidence of an infringement and, upon notification of a violation of rights, such links will be promptly removed.


Our website uses “cookies” at various locations, which serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are placed on your computer and stored by your browser (locally on your hard disk).  

Cookies enable us to analyse how users use our websites so we can design the website content in accordance with the visitor’s needs. Cookies also allow us to measure the effectiveness of a particular ad and, for example, to place it based on the user's interests.  

Most of the cookies we use are "session cookies", which will be automatically deleted after your visit. Persistent cookies are automatically deleted from your computer when their validity period (generally six months) has expired or you delete them yourself prior to expiry.  

Most web browsers automatically accept cookies. You can generally change your browser's settings if you prefer not to send the information. You can still use the offers on our website without restrictions (exception: configurators).  

We use cookies to make our offers more user-friendly, effective and secure. We also use cookies to analyse how users use our websites so we can design the website content in accordance with the visitor’s needs. Cookies also allow us to measure the effectiveness of a particular ad and, for example, to place it based on the user's interests.  

Cookies are stored on the user’s computer which then transmits them to us. As a user, you therefore exercise full control over the use of cookies. You can change the settings in your Internet browser to disable or restrict the sending of cookies. In addition, cookies that have already been saved on your computer can be deleted at any time via an Internet browser or other software programs. All this is possible in all the current Internet browsers.  

Please note: If you deactivate the placing of cookies on your device, you may not be able to access all our website functions in certain circumstances.

Web tracking

Google Analytics

Attention is drawn to bdtronic GmbH’s website using the analytic-tools Google Analytics. bdtronic GmbH uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”)  to help bdtronic GmbH to analyse how users use the website. These analytic-tools use “cookies”, which are text files placed on the user’s computer, to help the website analyse how users use the website. The information generated by the cookie about the user’s use of the website will be transmitted to and stored by Google on servers in the United States of America. In case of activation of the IP-anonymization, Google will anonymize the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating the user’s use of the website, compiling reports on website activity for website operators and for providing other services for bdtronic GmbH relating to website activity and internet usage. Google may also transmit this information to third parties, in so far as Google is legally obliged to do so or in so far as third parties process this data on behalf of Google. Google will under no circumstances associate the user’s IP address with any other data of Google. The user can also reject the storage of cookies by accordingly adjusting the settings of the user’s internet browser; however, bdtronic GmbH points out that in this case the user may not be able to make full use of all the functions of bdtronic GmbH’s website. By using bdtronic GmbH’s website the user agrees to the processing of the data collected about the user by Google in the manner and for the purposes set out above.  

For more information on how Google Analytics processes user data, you can review the Google privacy policy by following this link:  

If the user does not want Google Analytics to collect the user’s data, the user may also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing the following Google Analytics Opt-out Browser Add-on for the user’s current web browser:

Google Analytics für diese Website deaktivieren.


Simultaneous with the use of Google Analytics, we are using the Leadfeeder service operated by Liidio Oy / Leadfeeder, Mikonkatu 17 C, 00100 Helsinki, Finland.

Leadfeeder accesses the list of IP addresses of website visitors provided in the Google Analytics Report and links the list of IP addresses with information about the companies that can be found on the Internet under these IP addresses. Due to the shortening of the IP addresses carried out by Google, no personal reference can be established. A personal reference can result solely on presumption through the examination of the linked company information. Further information on Leadfeeder and the data collected can be found at:; information on Leadfeeder and it conformity with the Basic Data Protection Regulation:

Webalizer and AWStats

Furthermore, attention is drawn to bdtronic GmbH’s website using Webalizer ( and AWStats ( These are open source based webserver log file analysis-programs for the statistical analysis of user access of bdtronic GmbH’s website. These analysis-programs evaluate the so-called server log files (e.g. browser (type/version), operating system, referrer-URL, Hostname, time of server request), which are automatically forwarded by the user’s internet browser to bdtronic GmbH while accessing bdtronic GmbH’s website, and will create surveys (e.g. for the number of hits, file-/page-requests, visits, etc.) and statistics. For this evaluation no cookies are used. The collected data cannot be associated with any person. A combination of this data with other data sources, especially personal data, will not occur. The data will be stored by bdtronic GmbH’s provider in Germany. The data will not be forwarded to a third party and will be deleted after its statistical evaluation. bdtronic GmbH reserves the right to subsequently check this data as far as concrete indications for an unlawful use become known. By using bdtronic GmbH’s website the user agrees to the statistical analysis of the user’s access to bdtronic GmbH’s website in the manner and for the purposes set out above. If the user does not want the user’s data to be used for a statistical analysis of the users use of bdtronic GmbH’s website, the user has the possibility to object to the collection of the data concerning the use of bdtronic GmbH’s website by the user and to prevent the web analysis by contacting bdtronic GmbH by using the contact details set out above.

Contact form / Contact via email

A contact form is available on our website which can be used to contact us electronically. If you write to us using the contact form, we will process the data you submitted in the contact form to respond to your queries and requests.  

In so doing, we respect the principle of data minimisation and data avoidance, such that you only have to provide the information we require to contact you, which is your email address and the message field itself. Your IP address will also be processed for technical reasons and for legal protection. All other data is voluntary, and additional fields are optional (e.g. to provide a more detailed response to your questions).  

If you contact us by email, we will process the personal information provided in the email solely for the purpose of processing your request. If you do not contact us using the forms provided, no additional data will be collected.

We collect and process the following data as part of a contact request:

  • Title
  • First name and last name
  • Company
  • Street address
  • ZIP code, City, State
  • Country
  • Email address
  • Phone number
  • Message


You can subscribe to a free newsletter on our website. The email address you provided when you subscribed to the newsletter will be used to send the newsletter.

The principle of data minimisation and data avoidance is observed here, as only the email address (where appropriate the name in the case of a personalised newsletter) is mandatory. Your IP address will also be processed when you subscribe to the newsletter for technical reasons and legal protection.  

You can of course terminate the subscription at any time via the opt-out option provided in the newsletter and therefore withdraw your consent. You can also unsubscribe from the newsletter via our website.     

In our newsletters we inform about new products and offers, as well as we use for success control a newsletter counting pixel. The following data is tracked: email address, user behavior like the frequency of clicks on a link in the newsletter, frequency of opening the newsletter, shares across social networks, marking as SPAM and demographical information (only country) and the unsubscribe frequency from the newsletter.    

Furthermore, we conduct after completed projects and at irregular intervals, success evaluations and customer satisfaction Surveys.  

We collect and process the following data for newsletters:

  • First name and last Name
  • Email address
  • Title

Marketing purposes

bdtronic GmbH is keen to nurture the customer relationship with you and to send you information and offers about our product / services. We therefore process your data to send you the relevant information and offers via email.      

You may object to the use of your personal data for the purpose of direct marketing at any time; this also applies to profiling insofar as it is associated with direct marketing. If you object, we will cease processing your personal information for this purpose.

You can withdraw your consent at any time free of charge and informally without stating the reasons for such and should be addressed to +49 7934 104 - 0, sent via email to or via surface mail to

bdtronic GmbH 
- Data protection officer -  
Ahornweg 4 
97990 Weikersheim 

Online offers for children

Persons under the age of 16 may not submit personal data to us or give a declaration of consent without the authorisation of their legal guardian. We encourage parents and guardians to actively participate in the online activities and interests of their children.

Automated decisions in individual cases

We do not use purely automated processing to make decisions.